Open Source Fashion is all about connecting people and making information and resources more easily available to those starting out in the fashion business. These resources include the latest fashion business news and valuable insights for designers and fashion start-ups. Twice a month, OSF Magazine will bring you Fast Fashion Finds, a collection of articles, lists and op-eds curated by OSFashion Founder, Pavan Bahl and Content Coordinator, Alex J. Tunney. For more great articles check us out on Twitter – @osfashion.
Founded in 2007, Independent Fashion Bloggers (IFB) is a self-funded organization that cultivates a community for fashion bloggers to share their experiences. With over 55,000 active members, IFB has become the go-to source for insider tips and industry information.
For the past couple of years, founder Jennine Jacob and the IFB team have been hosting a twice-yearly conference for bloggers. IFBcon is a two-day event, scheduled around New York Fashion Week, that brings together bloggers from around the world to network and learn from the best. Expert panels, brand presentations, and sponsor demos, are just a few of the exciting events that take place during the conference.
Since TWF is lucky enough to have bloggers on the team, we were able to attend the event and soak it all up. With six different panels of experts, there was a lot of advice and memorable information presented. We’ve narrowed down the day’s events to give you an all-encompassing recap.
Third Wave Fashion || NYFW Fall 2013: 5 Tech Things You Should Expect to See by Cyndi Ramirez
here’s nothing more exciting – and exhausting – for a fashionista than fashion week (or month if you’re a sought-after editor, blogger, or buyer that has to attend every show under the sun). As things kick off here in NYC, we thought it’d be a good idea to share some predictions that we believe (and already know) will happen this #NYFW.
Now, as many of you know, we don’t report on fashion trends per se, but we are all about predicting what digital trends — especially the ones we see emerging as the models strut down the runway. Here are just a few that we predict will be happening during NYFW Fall 2013.
The Emerging Designer || 6 Insider Tips for Your DIY Public Relations Campaign by Melissa Hall
Sabina Ptacin, President of Red Branch PR and Co-Founder of ‘Preneur and Danika Daly, Founder of Danika Daly PR, know a thing or two about public relations. As publicists, they work with emerging designers to not only pitch their business in hopes of media placement, but to also grow their band. At The Emerging Designer Meetup, they shared their best PR 101 tips to make the process easier and manageable for those doing their own DIY PR efforts.
Business of Fashion || India Inc. | Following the Thread of India’s Artisans by Bandana Tewari
Living in India, it’s not difficult to see the magic that lies in the country’s artisanal crafts and textiles. From the foothills of the Himalayas to the tip of Kanyakumari, there is tremendous variation. We wear them with ease, in a terrific mix of drapes and silhouettes. And we wear them everywhere: to family get-togethers and grand dinners alike.Indeed, the Indian thread is something of an arterial lifeline that connects the spirit of this vast nation. And though the “Made in India” brand hasn’t been cultivated, protected or promoted nearly as much as “Made in France” or “Made in Italy,” it’s no secret that many of the top international fashion brands use Indian craftsmen.
StartUp Fashion || 4 Ways a Fashion Designer Can Build a Relationship with a Retailer by Dominique Leger
Sometimes it’s just as difficult to be noticed by a retailer as it is to find a needle in a haystack or a lucky four leaf clover. You need to be different and stand out from the rest but you don’t want to risk being brushed off for shouting ‘pick me pick me pick me!’ over and over again.
LinkedIn || Will Software Eliminate Physical Retail? Not Quite by Reid Hoffman
Software will not replace all offline retail, but will be used instead to transform certain offline retail experiences. Software can bring more customers to the stores, increase conversion in the store, reduce overall costs for the retailer via better analytics on supply and demand, and– for the customer– create a radically better real life shopping experience.
Let’s face it, most consumers are online in some way or another. Many are online more than anywhere else – such as in your physical stores. Third parties across the nation can help support you in your online goals, but sometimes that simply is not in the budget– and we get that. Here are a few tips you can apply to your business today that can help your online existence thrive.
Tweak Your Biz || Email Marketing Has The Nut Hand At The Marketing Poker Table by Lindsey Harper Mac
In email marketing, less is more. Sending unwanted, too-frequent emails is the quickest way to lose subscribers. Email marketing is the most personal venue for online business communication and you shouldn’t impose on a subscriber’s interest in your business. They signed up for your subscription somewhat attracted to your business or something you offered. That doesn’t mean you can have free reign. Practice restraint. But, more importantly, give subscribers an easy way out.
When I hand out business cards at trade shows and other events, I always wonder if they’ll end up on the bottom of someone’s bag–or, worse, in the trash. Over the years, I’ve tried several smartphone apps designed to exchange contact information, but many of them work only if both people have the software installed. Recently, I tried out two promising alternatives, near-field communication and QR codes, at the L.A. Auto Show.
Original Image created by Ben Sutherland.