Awesome, you’ve totally decided it’s the right time to have your first fashion show!
In part two of this series about throwing your first fashion show, I’m going to continue walking you through the steps of planning your first fashion show.
Did you know there are really two types of fashion shows? They all have the same goal – to introduce your line and your name to the fashion press and fashion buyers. But each has advantages or disadvantages.
This is the type of show you picture when you think of a fashion show. Where the models walk up and down the catwalk in procession, showing off your full line. Runway shows are the roughest on the budget, requiring possibly dozens of models, a large venue, scenic design, audio, and especially lighting. I’ve seen a lot of first-time runway show clients come in for their first meeting vastly underestimating the time and details involved in a great runway show. If you pull off a great runway show, it can gain your brand international notability overnight. Lots of risk but lots of potential reward. I’ll be talking a lot about runway shows in this blog series.
A showcase exposes your full line by placing models around a room or in a line, sometimes in some sort of set piece or with props. A showcase can be a bit easier on the budget, and much less stressful to plan. You can turn it into a combination launch event for your friends and family, which will make the room much more full. I like showcases a lot because it gives you the opportunity to share a bit more of your brand’s identity when you build a set. A surf brand can have surfboards and beach scenes, while luxury brands can have chandeliers and vintage furniture. Proper theatrical event lighting is essential to a showcase, as well as a high quality sound system, often with a DJ. I’ll also be talking about showcases, as well as how to perfectly design the audio system for your fashion show, throughout this blog series.
There are big pros and cons to each, both from an exposure standpoint as well as a budgetary standpoint.
Want to get started planning your first runway show or showcase? Or, just want to chat with me or anyone on the kayneLIVE lighting, audio, video, scenic, design, or production teams about whatever questions are on your mind? Give us a call at 212-858-9280. I’m at x1 and at firstname.lastname@example.org