How many times have you gone into a department store and felt like nothing fits your personal style? Nowadays, the intimate nature of fashion can be felt when you connect with a color or fabric, a designer collection, and the story your outfit tells about you. Of course it may be a wonder where to create such personalized looks, if it cannot be bought on the racks. With more and more e-commerce businesses coming online, it was just a matter of time before some innovator would take on the challenge of personalizing the process of finding the perfect outfit. At ThunderLily.com, this advancement in fashion design has come to life by allowing consumers to build their own looks.
ThunderLily.com is the first e-commerce marketplace for consumers to create and personalize style like never before. Allowing consumers made to order looks is the unique value of ThunderLily. It is easy to pick from or create a pattern, choose the ideal color and fabric, and in less than a few weeks wear your very own look. There is much more to ThunderLily than just creating a personalized outfit – so OSFashion went behind the scenes to tell their story in this exclusive feature with Clare Tattersall, Creative Director and CEO.
When asked why she started ThunderLily.com, Clare stated, “I have a vision, which is clear; help consumers find looks they love, with proportions they feel comfortable in, while also creating an affordable resource for designers to make samples and muslins.” She tells us her vision behind ThunderLily is to create a free online workspace for designers across the globe, where they can log in and get creative as they like, then take designs to an online mall full of consumers seeking out personal style. From the beginning ThunderLily had the goal to empower individuals, from designers to suppliers, on up to the consumer.
Respecting the hard work and expertise it takes to create wearable fashion, Clare says she is on the ground floor as both a designer and consumer, understanding the investment that comes with each. “Since both sides of fashion are quite costly and time consuming, I was inspired to solve a problem for people much like me,” she said. Starting her career as a designer was arduous, from looking for a studio to house her fabrics, to finding fashion design software that was suitable for her budget. By providing tools for a designer to be as creative as they wish, on their own terms, Clare says here software will make life easier on the budget conscious fashion start-ups.
On the flip side, Clare says “the same tools provided at ThunderLily.com can also benefit the consumer, by allowing exciting fashion and fabrics from the most innovative designers.” A variety of looks are one of a kind handcrafted custom-made fashion. By allowing consumers access to something off the racks, Clare thinks this keeps them feeling chic, stylish and memorable. She tells us that for ThunderLily to remain competitive in the digital space, the fashion must appeal to the consumer, as that increases the value to the designers who create these unique looks.
Some of Clare’s personal favorite designers are right on ThunderLily.com. She tells us her wardrobe accommodates many great designs and styles. Browse a few of her favorite fashion designers or meet Clare at her upcoming event: Set Fashion Free. The conference kicks off January 10th, where ThunderLily will be unveiling free 3-D fashion software to select members of the garment and fashion industry.
Connect with Clare on Facebook to learn more about her free design software and plans to set fashion free. If you are like me, tired of the racks on rack on racks of stuff I won’t wear at the department store, then go to ThunderLily.com and create a personalized look this season.
Have questions? Ask Erika on twitter, @elmconsulting