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Sujay Maheshwari Sujay Maheshwari (3 Posts)

Co-Founder & CEO of Mobinable.com, a Mobile Engagement startup. Mobinable helps businesses and brands achieve a marketing goal by creating and launching interactive mobile campaigns. He thinks himself of a marketing ninja which doesn’t fit in well with this love for coding & technology. So these days he is trying to make peace between these two activities. Hope he stays sane.

Pocket Shopping: 6 Reasons to Have a Mobile Strategy

Pocket Shopping: 6 Reasons to Have a Mobile Strategy

If you are a fashion business owner, there are few simple questions you can ask yourself to gauge if you need a mobile strategy or not. Start by asking yourself: Can a mobile solution help me achieve any of my business objectives? There are six reasons why having a mobile strategy can help your business.

It can increase your customer reach.

127.6 million mobile users in the U.S. consumed mobile media through their mobile browser or an app in 2011 (comScore 2012). The number clearly highlights the importance of mobile in the consumer’s life. Besides, its importance as a marketing tool is apparently enhanced by bringing in picture that 81% of users prefer mobile sites to apps for price research, 79% for product reviews and 63% for purchasing. This data is evident in highlighting the significance of lead capture pages on mobile sites, or landing pages in mobile marketing.

Specifically, the importance of a mobile presence in the fashion industry can be understood by looking at the latest research on Mobile Shopping by Spotzot, which shows that women’s fashion is ranked first in mobile shopper interest. These all indicate that having mobile presence is a means not only to reach more customers, but also an apt means to market fashion.

It can increase sales.

With a call-to-action page, you can instantly convert browsing to selling. Think of it as a window shopper actually going inside the store and making a purchase. Shopping becomes easy as a click and with a faster checkout.

“Mobile consumers are looking to search, find and transact quickly,” according to Dennis Glavin, manager of the North American mobile search advertising business for Microsoft, Redmond, WA. “From there, the next step is to construct a mobile campaign and landing page strategy that best delivers that immediate action to mobile consumers.” (*Source: Mobile Commerce Outlook 2011)

It can help your customers.

The simplest example of how it be helpful a mobile presence can be the ease of carrying around coupons which saves the consumer the hassle of printing an online coupon and presenting to the cashier in-store.  Similarly, your mobile call-to-action page might be help customer by having quick check-out by or by finding an area of interest nearby.

It can increase brand engagement.

Increasing customer engagement is the top reason companies and brands are using mobile marketing today (Forrester, July 2010 via Snaphop). “Every advertiser wants you to show them you want to engage with them in some way, whether that’s watching a video or filling out a form,” says Wong, the CEO of mobile rewards platform Kiip. (*Source: Fast Company)

Certainly mobile marketing can increase brand engagement by a range of touch points. These touch points can be sales, coupons, like I mentioned above; or they can be retail environments or web stores where brand makes contact with the individual, as seen in this image (click for larger image):

It can drive traffic to your store.

“While the selling of digital goods via mobile devices represents a huge opportunity, mobile campaigns should also be leveraged for influencing offline purchase through the sign-up of consumers to sales and offers or calls to action that allow store location look-ups or the ability to phone your local store,” says Anne Frisbie, vice president and managing director of North America at mobile ad network InMobi, San Mateo, CA.

“It’s important to note that mobile continues to be more effective in driving in-store purchasing than mcommerce,” said Scott Dunlap, vice president of mobile at JiWire, San Francisco.

These statements establish the importance of mobile in driving traffic to the physical retail locations. Some creative landing pages that include a store locator or a map with directions to your store can help you achieve this.

It can strengthen my existing product.

The mobile strategy can strengthen your existing product in simple ways, such as include making purchasing easier simply by including a short amount of price information, or just a helpline number.

“Retailers are leveraging mobile to make the shopping experience much more transparent,” says Tom Nawara, vice president of digital strategy and design for Acquity Group, Chicago. (Source: Mobile Marketer)


How can Mobinable help?

Mobinable helps achieve you these business objectives by providing focused, call-to-action landing pages. Not only does these landing pages extend the dialog between your brand and the consumers, they can also capture the customer moment as it occurs, on an anywhere anytime basis. Businesses can chose focused goal oriented pages, ready to engage the users. To learn more about how Mobinable can help, click here.

Learn More at Mobinable’s blog here.

Original image created by Yutaka Tsutano.

Posted in: Digital Marketing, Fashion Tech

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6 Important Apps for Your Business

6 Important Apps for Your Business

Technology makes life simpler, or at least attempts. Fashion makes life colorful.  If you marry them, a simple and fun life springs up. In my first post, I would like to share 5 great tools (yes, of course they are free) which I believe are best in class and must be used by everyone trying to leverage technology.

Organize your thoughts, pictures, ideas, blog, and mail drafts. This app makes it easy to better organize the extensive content you shuffle through everyday.  This should be the first app to download and start using. Technology cannot get any better and simpler than Evernote. It comes in all flavors: web, desktop, and for smart phones.

Tip: Even if you have no problem spending the $5 per month on the premium account, I feel the free version is good enough to begin with and will cater to most of your needs.

Makes storing and sharing content online extremely simple.  For all you space hungry people, start with free 5 GB’s and upload your pictures, portfolios, and videos for free. They offer a great referral program, where you can get several more GB’s of space, if you have folks in your network sign up. Go, nuts!

I love these guys. Mailchimp is one of those companies that you have no idea why you like them, but you gravitate towards them. It must be the marketing, or the amazing customer service, or possibly the ease of use.  Regardless, it is probably the best place to store your contacts and interact with them via email.  If you run a blog or a website, make good use of the  Newsletter widget on your site.  E-mails can easily be organized into lists that are ready for distributing content!

I use Tweetdeck but that is not enough if you are serious about Social Media.  Hootesuite is a great way to operate multiple social media accounts, between multiple platforms.  Hootsuite is better suited for those folks that take Social Media seriously. Scheduling, multiple network updates, URL shortening, picture upload, all comes in-built, plus much more!

I have been using this for my team at Mobinable.  It’s a super smart, and super cool service.  Started by the ex-founders of Facebook, this app simplifies your to-do list.  This app allows you to organize tasks under various categories (or projects as they call them).  There is also a great smart phone app available which will allow you to manage the list while you are on the go.  I don’t know what it is, but there is something about crossing off tasks from a list that brings me unmatched satisfaction.

A great free screen sharing tool, which allows you to securely share your screen with any number of folks around the world.  If you cannot do a presentation in person, no problem, just share a web link and the viewer DOES NOT have to download any software. They open the link in any browser, and it works. This is the best screen sharing solution currently available.

I hope you guys will take me up on some of these suggestions.  Feel free to contact me for any specific tool you are looking for or need a feedback/opinion.

Posted in: Fashion Tech

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