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Angela Gilltrap Angela Gilltrap (2 Posts)

Author of four books, two television series', several documentaries and countless articles for publications internationally, Angela Gilltrap is an award-winning content strategist who has been instrumental in the online, social media, print and publishing growth of numerous corporations and continues to lecture at various institutions on the value of cohesive content strategies across multi-media platforms. As a leader in this field, she created the first-ever, interactive fashion accessory magazine exclusively for the iPad, with over five custom interactive, retail-driven fashion publications under her belt. She played an integral part in the launch of dance-based television programming worldwide and her autobiography, Sunshine On Sugar Hill is currently optioned for a movie and is part of the Reader's Digest Encounters, Best Non-Fiction Series. She is the Editor-In-Chief of HeavenHasHeels magazine and online site www.HeavenHasHeels.com and travels the world to find the most engaging content.

You Are What You Read: 3 Books for Fashion + Focus

You Are What You Read: 3 Books for Fashion + Focus

Knowledge is power and in the highly competitive world of fashion, it can mean the difference between sink or swim. Apart from your favorite blogs, how much do you actually read? And no, multiple September Issues do not count. If you wish to make fashion your business, then reading can be the cheapest way to hone your skills and build your empire; learn from other’s mistakes, visit places you’ve only dreamt of and be inspired. Here are a few that are definitely worth your time.

The Perfect Scent

by Chandler Burr

Written by New York Times perfume critic Chandler Burr, The Perfect Scent is the ultimate backstage pass to the mysterious (and highly lucrative world) of perfume. Closed to outsiders, the fragrance industry crosses multiple boundaries from couture to trashy, celebrity to celebrated. In this, his second book, Burr follows the journey of two well-known fragrances from concept to creation: Jean-Claude Ellena, Hermés’ in-house perfumer and Sarah Jessica Parker and her team of scent creators at Coty. Extremely well written and informative, it will make you think twice next time you spritz yourself.

Fashion Brands: Branding Style From Armani to Zara

by Mark Tungate

The democratization of fashion has meant that luxury is harder than ever to define, enter Branding Style. This international best seller is a great place to start whether you are a well versed fashionista or starting out in the wonderful world of apparel. Full of informative interviews from key industry figures, it analyzes everything from store design and marketing to advertising and the impact of bloggers on brands. Using real life examples of labels we know and love (and some we’ve come to despise) it’s a fascinating look at how an inanimate object can become a worldwide phenomena.

18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done

by Peter Bergman

For those of us who can never seem to find that extra 3 (or maybe 10) hours in the day we need, this book is great at honing your time management skills. Written by Peter Bergman, it’s based on his weekly column Harvard Business Review and shows you that if you can clearly define your goals you can get everything you need done. Easy to read and even easier to put into action, this book is a must for those finding life a little too hectic.


The original header image was created by Sebastien Wiertz.

Posted in: Vision & Opinion

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5 Things To Do To Create Killer Content

5 Things To Do To Create Killer Content

Twitter. Facebook. Pinterest. Tumblr. The Fancy. Blogs. Websites. Print. e-Books. i-Books. Real books. Welcome to information overload. The amount of information we have access to has grown exponentially, the number of hours in the day, have stayed the same. Never before has it been so easy to create a mini-empire, never before has there been so much competition to do so.

As a Global Content Director at Lot 17 Media, my job is to source, create and market content. From luxury brands to niche publications. The content I create is not limited to a particular field— although fashion is my specialty— it’s based upon strategic content that adheres to specific digital, financial and brand goals and the one phrase that I truly believe in, “Always give back to the world more than you take.”

Here are 5 things to keep in mind:

Be Nice (Nice Guys Always Win)
This may not be the case in dating but it certainly is when it comes to creating content. Highlighting other people’s expertise, accomplishments or simply their style is a great way to create a vested interest in your content. Start with the people you know who inspire you and then reach out to other people you’d like to know. Shining a spotlight on others does not diminish your own, it helps create a community of work peeps you actually enjoy hearing from. And let’s face it, when it comes to the digital world, there is not a lot of down time so building a community of people you love and respect is the nicest way to live your working life.

Be Passionately Curious
Have you ever had an intern, friend, acquaintance who asked questions and actually listened to the answer? Not to steal your genius ideas but simply because they had a hunger for information? Hire them. On the spot. People who are passionately curious listen, read, and devour information finding fresh angles on tired subjects. They are the ones that come to you with information—a statistic they read in the elevator, a piece of news they found while reading AM on their way to work—and they are worth their weight in gold. You can’t order someone to be interested. Work with people who love what they do and are passionate about the quality of work they produce. The ones who get upset because there is a wayward comma, are the ones you want.

Choose Timely or Choose Timeless
If you don’t have the time or staff to break news, don’t. The online world moves at lightning speed and there is nothing that can kill your credibility more than breaking a news story five hours after your competitors. People are loyal to a particular point of view. Give your slant on a news item or better yet, create original content that brands your company as an expert in your field.

Consistency is Key
Nothing will loose you followers faster than sporadic content. It doesn’t matter if you create 10 post per day or 10 post per year, be consistent. Know your market. When are your target market online? When are your competitors? When do your readers check their emails? When are they most likely to click on a link and read a story? There is a wealth of tracking data available for every online platform, checking online statistics is like balancing your cheque book. Do it regularly and you will succeed. And when it comes to content don’t be afraid to experiment with new sections. just make sure it goes up at the same time each week so that your readers can look forward to reading it.

Always Have Integrity
I’ve lived my life in what most would deem “fickle” industries—entertainment and fashion. I graduated high school at 16 and never went to college. I come from the school of hard knocks where reading personalities is the key to survival. Are there vindictive, self-absorbed people in the world of fashion? Of course, there is in any industry. But remember jealousy must be earned. How others behave is out of your control, how you do, is. I have always believed in working and promoting people/brands that I believe in. That inspire me. That give me a reason to create. Those who are simply there to use and abuse don’t last very long in any walk of life. It’s a small world and what goes around comes around. So take the time to spell check, never publish a photo of someone that you wouldn’t want published of yourself, show others in their best light, remember it takes a team to create anything in this world and don’t always go for the obvious—big people were little people once too.

Creating killer content comes from a genuine desire to want to communicate with people. I admire people from all walks of life. And I’ve always been fascinated by other people’s stories. So doing this, watching traffic grow and seeing a start up take off is something I really enjoy.

If you don’t believe in what you’re doing, stop doing it. If you have lost your passion for what you’re creating, find it. If the people around you don’t inspire you, search for others who do. Be responsible for what you create and give back to this world, in my opinion, life is too short to live any other way.

Posted in: Content Creation, Vision & Opinion

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