6 Important Apps for Your Business

Technology makes life simpler, or at least attempts. Fashion makes life colorful.  If you marry them, a simple and fun life springs up. In my first post, I would like to share 5 great tools (yes, of course they are free) which I believe are best in class and must be used by everyone trying to leverage technology.

Evernote
Organize your thoughts, pictures, ideas, blog, and mail drafts. This app makes it easy to better organize the extensive content you shuffle through everyday.  This should be the first app to download and start using. Technology cannot get any better and simpler than Evernote. It comes in all flavors: web, desktop, and for smart phones.

Tip: Even if you have no problem spending the $5 per month on the premium account, I feel the free version is good enough to begin with and will cater to most of your needs.

Dropbox
Makes storing and sharing content online extremely simple.  For all you space hungry people, start with free 5 GB’s and upload your pictures, portfolios, and videos for free. They offer a great referral program, where you can get several more GB’s of space, if you have folks in your network sign up. Go, nuts!

Mailchimp
I love these guys. Mailchimp is one of those companies that you have no idea why you like them, but you gravitate towards them. It must be the marketing, or the amazing customer service, or possibly the ease of use.  Regardless, it is probably the best place to store your contacts and interact with them via email.  If you run a blog or a website, make good use of the  Newsletter widget on your site.  E-mails can easily be organized into lists that are ready for distributing content!

Hootsuite
I use Tweetdeck but that is not enough if you are serious about Social Media.  Hootesuite is a great way to operate multiple social media accounts, between multiple platforms.  Hootsuite is better suited for those folks that take Social Media seriously. Scheduling, multiple network updates, URL shortening, picture upload, all comes in-built, plus much more!

Asana
I have been using this for my team at Mobinable.  It’s a super smart, and super cool service.  Started by the ex-founders of Facebook, this app simplifies your to-do list.  This app allows you to organize tasks under various categories (or projects as they call them).  There is also a great smart phone app available which will allow you to manage the list while you are on the go.  I don’t know what it is, but there is something about crossing off tasks from a list that brings me unmatched satisfaction.

Join.me
A great free screen sharing tool, which allows you to securely share your screen with any number of folks around the world.  If you cannot do a presentation in person, no problem, just share a web link and the viewer DOES NOT have to download any software. They open the link in any browser, and it works. This is the best screen sharing solution currently available.

I hope you guys will take me up on some of these suggestions.  Feel free to contact me for any specific tool you are looking for or need a feedback/opinion.

Sujay Maheshwari (2 Posts)

Co-Founder & CEO of Mobinable.com, a Mobile Engagement startup. Mobinable helps businesses and brands achieve a marketing goal by creating and launching interactive mobile campaigns. He thinks himself of a marketing ninja which doesn’t fit in well with this love for coding & technology. So these days he is trying to make peace between these two activities. Hope he stays sane.